Sainsbury’s tests facial recognition technology in effort to tackle shoplifting

Published on September 2, 2025 at 12:18 PM
Sainsbury’s tests facial recognition technology in effort to tackle shoplifting

Retailer starts eight-week trial at stores in London and Bath before potentially expanding nationwide

Sainsbury’s has begun testing the use of controversial facial recognition technology in its UK shops as part of efforts to tackle shoplifters.

The UK’s second largest supermarket chain told staff in two stores – a supermarket in Sydenham, south-east London, and convenience store in Oldfield Park in Bath– that it was starting an eight-week trial before potentially rolling out the technology nationwide.

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J SainsburyFacial recognitionBusinessRetail industrySupermarketsUK newsCrime

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